2 4 Y E A R S | J O H N N I E W A L K E R


Former players, fans, influencers, journalists, and even other brands have been repeating the same coincidence that sparked hope: Brazil has gone 24 years since its last title, just like the gap between 1970 and 1994.

To show that everything truly great takes time (from a title to a whisky), instead of creating a campaign, we created a whisky: the first 24-year-old Johnnie Walker, a blend found in a barrel from 2002 in Scotland.


My role: Creative Director