E R R A T A A T 8 8 | J O H N N I E W A L K E R

As a brand that values bold steps, JW decided to correct a historical error related to singer Alaíde Costa: one of the founding mothers of Bossa Nova, who’d been overlooked by major record labels and the media because she was a black woman. We retold Alaíde's story, presenting her as "The Forgotten Mother of Bossa Nova". This was designed to grab people's attention, as we imagined they would be curious to discover this neglected figure at the heart of one of the country's most famous music genres.

The campaign caused a genuine national commotion, and was shared on social media by thousands of people, including many celebrities. In the end, we took advantage of this momentum to help Alaíde sing at Bossa Nova’s return to Carnegie Hall after 6 decades. The same venue that had overlooked her 60 years earlier, when Bossa Nova was introduced to the world.
My role: Head of Art / Videocase Art Concept