R O C K D N A | B I L L B O A R D

There’s no better way to prove that rock has a mother than to look at its DNA. That's why we created the first musical DNA test.
A new, interactive way to tell a story to your audience through data.

We created an algorithm that analyzes songs and cross-references the data with elements that became hallmarks of Rosetta Tharpe’s work throughout her career. The result shows the Mother of Rock’s influence on each song, expressed as a percentage. The algorithm can be consulted through a web app, available for desktop and mobile devices.
My role: Head of Art / Art Director w/ Victor Laars