T H E W A L K T O T H E W A L K O F F A M E | J O H N N I E W A L K E R

Meet the percussion genius admired by the world’s greatest artists—yet, until recently, virtually unknown in his own homeland.

This landmark Johnnie Walker campaign began with the launch of a Netflix documentary and evolved into a nationwide cultural phenomenon. From interactive street installations and bar activations to limited-edition packaging, TV commercials, podcasts, and magazine covers, the campaign celebrated the extraordinary legacy of Paulinho da Costa. Its journey culminated in a historic achievement: Paulinho becoming the first Brazilian ever honored with a star on the Hollywood Walk of Fame.

My role: Creative Director and Art Director