T R U C K E R N A P P | V W + L I V E L O

Trucker Napp is an innovative program aimed at truck drivers who drive Volkswagen trucks, allowing them to earn Livelo points while they sleep. This system promotes the importance of a good night's sleep by rewarding drivers for the quality and duration of their rest. In addition to benefiting the drivers themselves with points that can be exchanged for rewards, the program also offers advantages for fleet managers, encouraging safer and healthier driving practices.

My role: Creative Director (Visual concept w/ Vinicius de Lucca)